The Cord is Cut: 3 Reasons CTV is the Right Channel for Fundraising Now is the time for non-profit organizations to leverage the emotional connection of television with the precision of direct mail and tracking capabilities of digital media. CTV
Back in February, we reviewed Blackbaud’s Charitable Giving Report and found that the average donor would give an average of 2.6 gifts, meaning that if you are spending more than 2.6 gifts worth of cost to get and keep a donor, you
This is a post I’ve wanted to write for a while now, but I had to wait to not be a hypocrite. That happened this week when we launched our new website. In addition to hopefully being more aesthetically pleasing
The headlines blared “How Much Weight Did We Gain During Lockdowns? 2 Pounds a Month, Study Hints” (New York Times) and “Americans have piled on the pounds during the COVID-19 pandemic.” The reference is to a study by the American
