Search
SEO and SEM that get LTV.
Every other channel—earned media, DRTV, mail, face-to-face, and more—creates people who are interested in your message but who don’t use the reply device, link, or QR code you’d like.
You need to expand your funnel to capture these people and those who don’t yet know they wanted you. We’ll:
- Optimize your current site to capture these donors
- Create paid ads that convert those who are interested in supporting you
- Manage (and create if necessary) your Google Grant program to maximize these free efforts
And we won’t stop at Google. Learn more about how other search engines make up in success what they lack in scope.
Read the Case Study
Ducks Unlimited wanted to decrease their cost to acquire a member. We created more sophisticated digital media planning, buying and management strategy to deliver higher value for each impression. We also tested multiple creative approaches in display to identify the approach that led to the most conversions.
As a result, Ducks Unlimited’s search conversion rate increased 123% year-over-year, with cost-per-acquisition decreasing by 53%. This was with no loss in quality of the members acquired.
