The Cord is Cut: 3 Reasons CTV is the Right Channel for Fundraising Now is the time for non-profit organizations to leverage the emotional connection of television with the precision of direct mail and tracking capabilities of digital media. CTV
Beginning with the launch of iOS 15, Apple will open mail for roughly 90% of users who use Apple Mail on their iPhone, iPad or Mac. An estimated 90% of users will opt into this new process. The implications of this
Back in February, we reviewed Blackbaud’s Charitable Giving Report and found that the average donor would give an average of 2.6 gifts, meaning that if you are spending more than 2.6 gifts worth of cost to get and keep a donor, you
This is a post I’ve wanted to write for a while now, but I had to wait to not be a hypocrite. That happened this week when we launched our new website. In addition to hopefully being more aesthetically pleasing
by David Schwab, Digital Strategist By now, as a metric-savvy marketer, you probably already know to discount vanity metrics like Facebook likes or web site visits. But there are some digital metrics that can be valuable… but only to a
The headlines blared “How Much Weight Did We Gain During Lockdowns? 2 Pounds a Month, Study Hints” (New York Times) and “Americans have piled on the pounds during the COVID-19 pandemic.” The reference is to a study by the American
Yes, spinach. MIT engineers have used nanotechnology to create a type of spinach that can send emails. If the spinach detects a compound found in explosives in the soil, it emits a signal that’s picked up by an infrared camera, which then
