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Why CTV is the right channel for fundraising
The Cord is Cut: 3 Reasons CTV is the Right Channel for Fundraising Now is the time for non-profit organizations to leverage the emotional connection of television with the precision of direct mail and tracking capabilities of digital media. CTV has been around since 2002,
An Apple a day takes your open rates away
Beginning with the launch of iOS 15, Apple will open mail for roughly 90% of users who use Apple Mail on their iPhone, iPad or Mac. An estimated 90% of users will opt into this new process. The implications of this new process can be troubling
The magic digital metric: 2.4 gifts
Back in February, we reviewed Blackbaud’s Charitable Giving Report and found that the average donor would give an average of 2.6 gifts, meaning that if you are spending more than 2.6 gifts worth of cost to get and keep a donor, you need to lower your costs,
Untangling the web
This is a post I’ve wanted to write for a while now, but I had to wait to not be a hypocrite. That happened this week when we launched our new website. In addition to hopefully being more aesthetically pleasing and useful, down in the
Three digital metrics nonprofits can value too much
by David Schwab, Digital Strategist By now, as a metric-savvy marketer, you probably already know to discount vanity metrics like Facebook likes or web site visits. But there are some digital metrics that can be valuable… but only to a point. Return on ad spend
Why your data needs a reference check
The headlines blared “How Much Weight Did We Gain During Lockdowns? 2 Pounds a Month, Study Hints” (New York Times) and “Americans have piled on the pounds during the COVID-19 pandemic.” The reference is to a study by the American Psychological Association asking about weight
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Why CTV is the right channel for fundraising
An Apple a day takes your open rates away
The magic digital metric: 2.4 gifts
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Why CTV is the right channel for fundraising
The Cord is Cut: 3 Reasons CTV is the Right Channel for Fundraising Now is the time for non-profit organizations to leverage the emotional connection of television with the precision of direct mail and tracking capabilities of digital media. CTV
The magic digital metric: 2.4 gifts
Back in February, we reviewed Blackbaud’s Charitable Giving Report and found that the average donor would give an average of 2.6 gifts, meaning that if you are spending more than 2.6 gifts worth of cost to get and keep a donor, you
Untangling the web
This is a post I’ve wanted to write for a while now, but I had to wait to not be a hypocrite. That happened this week when we launched our new website. In addition to hopefully being more aesthetically pleasing
