Strategy
When you work with Moore Digital, you get strategy that is:
Channel agnostic.
Many agencies will give you a digital strategy that is a combination of a search strategy, an email strategy, a social strategy, and so on. We create digital strategies that not only work seamlessly across digital channels, but support and coordinate with your other direct response channels.
Donor-focused.
Moore Digital has access to unmatched data management, modeling, and profiling capabilities thanks to the SimioCloud platform. SimioCloud creates audiences using the latest machine learning on billions of transactional, behavioral, attitudinal, and demographic data on every American adult and over 100 million donors. This allows us to create customized experience that attract and retain donors.
Analytically driven.
We know that retention begins at acquisition and that every donor has a different value. We’ll model incoming donors and supporters with SimioCloud to determine if you are recruiting loyal supporters or one-and-dones. Moreover, we’ll shift your acquisition to areas that give you the best long-term value, not the ones with flashy low-cost acquisition numbers.
See how this all came together for Shriners Hospitals for Children on Giving Tuesday.

