Connected TV
Attract more donors with surround sound.
Connected Television is an extremely effective way to reach new and existing donors. Unlike linear DRTV, you can target individual instead of demographics. This means you can use it with digital targeting, mail, phone, and other direct marketing to create omnichannel reach. It also means that effective Connected TV campaigns increases donations across all channels.
Unlike others, we feature:
- Direct access to the networks, allowing the lowest possible costs
- Audiences from SimioCloud, which uses the latest machine learning on billions of transactional, behavioral, attitudinal, and demographic data on every American adult and over 100 million donors
- Comprehensive performance tracking and responsible adjustments of your campaigns
The result is targeting that can attract, retain, and upgrade across channels.
Read the Case Study
When emergency hit, Save the Children wanted to engage new, lapsed, and emergency-focused donors with an integrated campaign of connected TV and digital ads with a quick turnaround. SimioCloud built their digital audiences to work across platforms.
The audience fit the moment. The campaign netted positive in acquisition with a 1.52 return on ad spend, with SimioCloud audiences outpacing other audiences. The campaign responders were also more likely to be younger and higher-value donors than average.
