Webinars
Giving Tuesday: Planning ahead to maximize success
#GivingTuesday went from an idea in 2012 to a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. Shriners Hospitals for Children® has grown its annual #GivingTuesday campaign by triple digits, outpacing worldwide #GivingTuesday gross revenue growth! Our speakers give you the background on how Shriners Hospitals activated an integrated, multichannel approach, online and offline, to reach its broadest giving audience ever in 2020. This is sure to motivate and spark the ideas you need to make your upcoming #GivingTuesday your best.
When the cookie crumbles: A look at cookie-less digital marketing
Apple and Google have greatly limited how third-party cookies can track you without explicit opt in. This changes the digital advertising landscape immensely. Join experts from Moore, CDR Fundraising, and SimioCloud as they discuss the impact on the online data ecosystem and tactics you can use to maintain strong digital ties to donors and prospective donors
Breaking potential donors out of digital walled gardens.
Learn how nonprofits have used petitions, digital PR, and digital/TV hybrids to get donors and potential donors to engage with them directly and to stay relevant with donors.
Finding new audiences in growing digital channels.
Experts from Edge Direct, CDR, and Moore discuss fundraising campaigns on TikTok, Twitter, Twitch, and more. You’ll see what venerable brands are doing in new media to bring in new dollars and supporters.
Retaining the COVID-19 donor
COVID-19 donors will behave like other disaster and reactive donors and lapsing at higher rates unless we can stop them. We cover steps you can take to prevent these COVID-19 donors from slipping through your fingers.
