White Papers
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Cookieless Digital Marketing
Apple iOS changes have largely eliminated cross-platform tracking. Firefox has ended 3rd party cookies and Google will in 2023. Google is still trying to figure out what will replace cookies. In short, digital channels are less addressable.
But that means adapting, not surrendering. You need not consign digital channels to only top-of-the-funnel awareness. With new tools, you can maintain or grow your digital fundraising and marketing results without these arrows in your quiver. This white paper takes you through how to build effective digital audiences and target them well in the new new new new new new normal.
The video advertising trifecta
Faith, hope, and charity. Larry, Curly, and Moe. Linear TV, connected TV, and PSAs. Some things are just better in threes. Learn the advantages of linear TV, connected TV, and PSAs, and see how each of these channels helps fill in the gaps of the others with this free white paper.
The sustainer revolution: Why to get, how to get, and how to keep your monthly donors
More donors are becoming monthly donors than ever before, bringing both increased retention and increased cost-to-acquire. This free white paper covers why you want to get monthly donors, how to get them, and how to keep them.
Death to buckets
We bemoan our leaky retention buckets. Perhaps the problem is we insist on putting donors in buckets. There’s a better way to segment donors. By treating every individual as their own individual, you can increase revenues and create a better donor experience for your donors.
Retaining the COVID-19 donor
You hopefully have many new donors acquired during COVID-19. However, disaster or reactive donors can tend to retain poorly. You can retain them by learning your donors’ underlying motivations, understanding their emotional reason for giving, and create campaigns that satisfy and delight this cohort of donors.
