Beginning with the launch of iOS 15, Apple will open mail for roughly 90% of users who use Apple Mail on their iPhone, iPad or Mac. An estimated 90% of users will opt into this new process. The implications of this new process can be troubling for fundraisers given approximately 30-36% of our audiences use Apple […]
An Apple a day takes your open rates away Read More »
Back in February, we reviewed Blackbaud’s Charitable Giving Report and found that the average donor would give an average of 2.6 gifts, meaning that if you are spending more than 2.6 gifts worth of cost to get and keep a donor, you need to lower your costs, increase your retention, increase your gifts per year, slowly go
The magic digital metric: 2.4 gifts Read More »
This is a post I’ve wanted to write for a while now, but I had to wait to not be a hypocrite. That happened this week when we launched our new website. In addition to hopefully being more aesthetically pleasing and useful, down in the lower right of the page, you can see our accessibility
Untangling the web Read More »
by David Schwab, Digital Strategist By now, as a metric-savvy marketer, you probably already know to discount vanity metrics like Facebook likes or web site visits. But there are some digital metrics that can be valuable… but only to a point. Return on ad spend (ROAS). The calculus on this seems simple—higher return on ad
Three digital metrics nonprofits can value too much Read More »
The headlines blared “How Much Weight Did We Gain During Lockdowns? 2 Pounds a Month, Study Hints” (New York Times) and “Americans have piled on the pounds during the COVID-19 pandemic.” The reference is to a study by the American Psychological Association asking about weight gain or loss during the pandemic. They found 61% of
Why your data needs a reference check Read More »
Yes, spinach. MIT engineers have used nanotechnology to create a type of spinach that can send emails. If the spinach detects a compound found in explosives in the soil, it emits a signal that’s picked up by an infrared camera, which then emails scientists. Or, in other words, spinach and MIT engineers have discovered the power of
Spinach shows the power of triggered email Read More »
